Blog

Here’s a truth we don’t talk about enough: we’re not just short on CRM talent—we’re short on CRM leadership.

As CRM platforms like Salesforce evolve into AI-powered engines of business transformation, the need for strong, visionary leaders at the helm of Centers of Excellence (CoEs) has never been ...

Let’s face it—AI is changing the game. Fast.

With GPT-powered tools taking the spotlight and over 100 million users jumping on board in just a couple of months, there’s no denying we’ve entered a new era of working smarter. But for Salesforce Centers of Excellence (CoEs), this shift brings more tha...

Establishing and efficiently managing a Customer Relationship Management (CRM) Center of Excellence (CoE) requires a leadership team. As leaders, our roles transcend traditional boundaries, embodying the spirit of innovation and commitment to excellence. Here’s a glimpse into the pivotal roles th...