A Master Framework for the CRM Center of Excellence

Ready to unlock the full potential of CRM to drive business growth?

A Master Framework for CRM Center of Excellence Introducing universal standards for customer relations management CoEs. The book by Velu Palani and Charlie Havens

In today’s competitive landscape, aligning Customer Relationship Management (CRM) with your business goals is crucial for driving revenue, customer loyalty, and operational efficiency.

A Master Framework for the CRM Center of Excellence provides a step-by-step guide to building and optimizing a CRM CoE that powers tangible business results.

Take control of your CRM strategy and drive results that matter to your business!

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A Master Framework for the CRM Center of Excellence provides a step-by-step guide to building and optimizing a CRM CoE that powers tangible business results. The book offers a proven framework for streamlining CRM efforts and achieving long-term success. It fills the gap experienced by enterprise IT and business executives focused on Salesforce CRM platform architecture, data, and delivery management, but with little support in operating a Center of Excellence.

What you will learn:

How to create a CRM CoE that drives measurable business outcomes like increased revenue and reduced churn.
Best practices to optimize CRM functions for maximum cost efficiency and productivity.
Key principles for managing CRM data and ensuring governance for better decision-making.
How to integrate AI and emerging technologies to gain a competitive edge and transform your CRM strategy.
Real-world applications and case studies that guide your CRM CoE development

Take control of your CRM strategy and drive results that matter to your business!

Read the Reviews

Click the image below to check out the reviews, including Andrew Davis's video book review on Amazon.

Video Book Review on Amazon by Andrew Davis

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